Our Team

Directors

Alan Schuler

Co-Founder, Chief Executive Officer & Board Member

BIO

After a 12-year professional hockey playing career stretching from North America to Europe, Mr. Schuler Co-Founded ProSmart in 2013 while experiencing first hand the significant gap in the way volunteer coaches, across all sports, were supported at a grassroots level. Mr. Schuler’s lifelong passion for sports and appreciation for the communities who make it all possible, inspired his vision; develop a sports dedicated platform employing exceptional technology to deliver a new standard of supportive resources to all grass roots sports participants everywhere. The goal of the platform was to enable a better experience in sport for the broadest community, ultimately, supporting the growth of athletes and the sports that fuel their passions.

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After a 12-year professional hockey playing career stretching from North America to Europe, Mr. Schuler Co-Founded ProSmart in 2013 while experiencing first hand the significant gap in the way volunteer coaches, across all sports, were supported at a grassroots level. Mr. Schuler’s lifelong passion for sports and appreciation for the communities who make it all possible, inspired his vision; develop a sports dedicated platform employing exceptional technology to deliver a new standard of supportive resources to all grass roots sports participants everywhere. The goal of the platform was to enable a better experience in sport for the broadest community, ultimately, supporting the growth of athletes and the sports that fuel their passions.
As Chief Executive Officer, Mr. Schuler has leveraged his personal network and brought together an experienced results-driven team capable of taking a leadership position within the massive $1.3 trillion sports marketplace. From there he successfully brokered ProSmart’s acquisition by Sora Capital Corp (now ProSmart Enterprises Inc.) and transitioned his role in to President & Chief Executive Officer of the parent company. Now as a public company (PROS:TSXV), Mr. Schuler is highly focused on ensuring the company is well positioned at every level to deliver a leading niche sports network platform that enables learning, connecting and sharing on a global scale.
Prior to Co-Founding ProSmart, Mr. Schuler gained extensive financial services and private equity experience through his roles as Vice President of Business Development for StoneTower Financial Solutions and as Managing Partner for WestVine Capital Partners.
Mr. Schuler holds a Bachelor of Arts in Economics from Colorado College, where he attending on an NCAA Division 1 full hockey scholarship.

Parminder Singh

Director

BIO

Parminder has more than 25 years of technical, operations, international business, and management experience in public and private corporations. He has worked in variety of senior management roles in different sized organizations that span from undercapitalized start-ups to Fortune 100 multinational corporations. 

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Parminder has more than 25 years of technical, operations, international business, and management experience in public and private corporations. He has worked in variety of senior management roles in different sized organizations that span from undercapitalized start-ups to Fortune 100 multinational corporations. His background includes hands-on industry experience in software development, product development, online e-commerce & web services, intellectual property, innovation sourcing and video gaming, medical devices, advertising, & brand development. Parminder’s extensive background and exposure to a variety of different industries and his global relationships will be highly beneficial in steering the growth of ProSmart.
Parminder is currently the CEO of the Taal Innovation Advisors Inc. (“Taal“). Taal is a boutique business consulting and innovation advisory firm that specializes in helping companies (big, small, public and private) grow and create value by transforming nascent technologies into commercially viable products and services, and by helping them scale their offerings to global markets through strategic partnerships.
Parminder is a Professional Engineer (Electrical/Computer Engineering) and a registered member of the Association of Professional Engineers of Nova Scotia. He is also an amateur athlete, who has competed in basketball, badminton, track and soccer at the provincial and national levels. Parminder lives in Surrey, British Columbia Canada.

Pascale Audette

Director

BIO

As a senior executive who builds and executes corporate strategies, and after spending five years overseeing the growth of the children’s online game Club Penguin ($700M acquisition and over 150M unique players), a sub-group of The Walt Disney Company, Pascale has co-founded, grown and recently sold her equity of Hyper Hippo Productions, a boutique digital gaming studio.

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As a senior executive who builds and executes corporate strategies, and after spending five years overseeing the growth of the children’s online game Club Penguin ($700M acquisition and over 150M unique players), a sub-group of The Walt Disney Company, Pascale has co-founded, grown and recently sold her equity of Hyper Hippo Productions, a boutique digital gaming studio. Pascale was recently appointed CEO of Carebook Technologies, where she plans to bring great value to the future growth of the mobile health management industry.
With more than 15 years of business management expertise, Pascale understands what motivates employees. Her expertise is building teams of experts committed to sustainable growth. She maintains an overarching and global perspective and champion a workplace culture that drives engagement.
Pascale’s strengths are in balancing the strategic and operational sides of the business. Having a knack for managing change through growth, developing new markets, and expanding internationally, her teams are trusted and valued for their commitment to the growth of the organization, their customers and each other.
CONTACT

Corporate Office:
Unit 302, 1353 Ellis Street
Kelowna British Columbia
V1Y 1Z9

CALL / EMAIL US

Toll Free: 1-844-927-6278
Local: 1-250-448-7172

General Inquiries:
investment@prosmartsports.com

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