ProSmart Announces Launch of Proprietary Engagement Technology That Amplifies Reach Across Social Media
Marketplace Engine will allow SportgoTM to engage fans outside of user base
KELOWNA, BC - May 14, 2018 - ProSmart Enterprises Inc. (TSXV:PROS) ("ProSmart" or the "Company"), parent company of SportgoTM, a global online network connecting sports fans, teams and brands, is pleased to announce the official launch of its proprietary engagement technology (the "Marketplace Engine"). The technology, which is able to amplify the reach of content across all major social media platforms, will help the Company attract more users and grow sponsorship revenues for its SportgoTM platform. The Marketplace Engine has been tested by select ProSmart partners, such as the Vancouver Canucks and Red Bull, and is proving to be a major source of interest to over 120 prospective new partners, including pro teams, leagues, brands and other organizations.
The Marketplace Engine provides the following benefits to ProSmart's SportgoTM online network and partners:
- Amplifies Social Media Reach: Allows users to share content within SportgoTM and across all other major social platforms including Facebook, Instagram, Twitter, Pinterest and others.
- Social Media Insights: Provides unique analytics on the content, influencers and platforms that most effectively attract specific types of fans and users. This includes insights into how content sharing and other marketing strategies can grow users, revenue and, ultimately, sports.
- High-Engagement Marketing: Enables SportgoTM partners to run digital marketing strategies, ranging from targeted content distribution, delivery of branded promotions, contests and prizing.
- The Online Network of Choice for Sports Celebrities: Enables high profile SportgoTM influencers ("Influencers"), such as Wendel Clark, Hayley Wickenheiser and Craig Forrest to significantly expand their reach.
The Marketplace Engine has been tested successfully with ProSmart on a wide range of promotional campaigns with groups such as the Vancouver Canucks, BC Hockey, Red Bull and the Wickenheiser World Female Hockey Festival.
Campaigns to date have included promotions and contests that engaged participants via email and social media posts. In addition, the Marketplace Engine was used to support several Red Bull events in 2018, including Crashed Ice in Edmonton and the Canada-wide Name Our Challenge contest.
Use of the Marketplace Engine, with support from ProSmart's digital marketing team, was instrumental in driving a high level of fan awareness, content distribution and event participation. Original posts on social media were designed with incentives for recipients to share across all major social media platforms and the impact of this sharing was then analyzed and found to increase overall reach above traditional social media sharing by 70%.
Says Alan Schuler, CEO and Co-founder of ProSmart, "The Marketplace Engine gives us a strong, competitive advantage in the $1.3 trillion global sports market and we are not aware of any social media or sport-related, online entity that has this technology. Our current partners have been delighted with results to date and they are keen to launch additional fan engagement programs. With the Marketplace Engine now available to all partners, we are looking forward to delivering on our business goal of becoming the number one destination for sports enthusiasts and the partner of choice for teams, brands and corporations."
On behalf of ProSmart Enterprises Inc.
Co-Founder & Chief Executive Officer
About ProSmart Enterprises Inc.
ProSmart Enterprises Inc. (TSX-V:PROS) is the parent company of SportgoTM, a global online network connecting sports fans, teams and brands and is an emerging leader in sports content marketing through online tools and mobile apps. SportgoTM works with over 1,500 governing bodies in more than 100 countries and provides unprecedented access to the $1.3 trillion sports market through its proprietary Marketplace Engine. SportgoTM is also the first-and-only online network to provide educational content created exclusively by hall-of-fame and professional athletes, which has been a key driver in user growth.
Investors can stay connected with ProSmart by following on:
LinkedIn -- https://www.linkedin.com/company/prosmartsports/
CrunchBase -- https://www.crunchbase.com/organization/prosmart-s...
AngelList -- https://angel.co/prosmart-sports-development
For further information please contact:
t: 1-844-927-6278e: email@example.com
The shares of ProSmart Enterprises Inc. trade publicly on the TSX Venture Exchange under the symbol TSXV:PROS.
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Forward-looking Statements: Certain statements in this press release are "forward-looking statements" which reflect the Company's current expectations and projections about future events and financial trends that it believes might affect its financial condition, results of operations, business strategy and financial needs. In some cases, these forward-looking statements can be identified by words or phrases such as "may", "might", "will", "expect", "anticipate", "estimate", "intend", "plan", "indicate", "seek", "believe", "estimates", "predicts" or "likely", or the negative of these terms, or other similar expressions intended to identify forward-looking statements. Whether actual results, performance or achievements will conform to the Company's expectations and predictions is subject to a number of known and unknown risks, uncertainties, assumptions and other factors, including without limitation, those risks and uncertainties discussed elsewhere on the website at www.prosmartinc.com and in the Company's filings on SEDAR. Investors should not place undue reliance on forward looking information. The forward-looking information contained herein is made as of the date hereof and is not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.