ProSmart Signs Growth Partnership with Canucks Sports & Entertainment
KELOWNA, BC - October 12, 2017
ProSmart Enterprises Inc. (TSXV:PROS) (“ProSmart” or the “Company”) is pleased to announce it has signed a strategic growth partnership with Canucks Sports & Entertainment (“Canucks”) of Vancouver, BC. The partnership with the Canucks provides a mutually beneficial framework through which both parties will work together to build a market-wide Vancouver Canucks grassroots hockey program, powered by ProSmart. This growth partnership is designed to support and grow the Vancouver Canucks’ fan base, while also helping ProSmart grow its leading hockey community of over 1,500 registered governing bodies and associations across 100 different countries.
Canucks Sports & Entertainment owns the professional hockey team known as the Vancouver Canucks as well as the Rogers Arena. It is the premier sports and entertainment organization within British Columbia and is positioned as the industry leader and dedicated to grassroots hockey development across the regional hockey marketplace.
The Vancouver Canucks reach approximately 3.2 million fans digitally, including approximately 1 million followers on Facebook and Twitter. Additionally, the Vancouver Canucks brand and fan base extends from the 2.5M people in the Greater Vancouver area to the 4.8M people in British Columbia, the 14M+ people in the Pacific Northwest, as well as fans around the world. According to various sources, the Canucks are one of the NHL’s best performing franchises, listed as the 7th most valuable franchise in the NHL according to Forbes; the 5th largest regional television audience and top 3 in website traffic.
By activating and engaging existing and prospective Canucks fans with the ProSmart platform, both the Canucks and ProSmart will develop a large cohesive and valuable hockey community and marketplace that grows revenues, fans, users, sponsors and brand opportunities. The partnership intends to develop content and community sharing mechanisms, ultimately leading to larger fan and user engagement, more robust hockey data, community insights and revenue sharing opportunities. To learn more about this new growth partnership, please visit the Partners section of ProSmart’s corporate website at www.prosmartinc.com or visit http://www.nhl.com/canucks/community.
ProSmart Co-Founder and CEO, Alan Schuler says, “We believe this growth partnership will be critical to the expansion of the global sports community we are focused on creating and serving. With our platform providing the last-mile connection, it’s the Canucks brand position which will provide the key catalyst that fosters happier and healthier recreational hockey communities within British Columbia, Canada and beyond. This complements our existing regional partnership with BC Hockey.”
Canucks Executive Vice President, Sales & Marketing, Trent Carroll adds, “We’ve worked with ProSmart on a number of smaller initiatives in the past, including the “#ThanksCoach” promotion earlier this year, and we’re very impressed with what they have accomplished to date and see an incredible opportunity ahead for both parties. ProSmart has a unique value proposition for organizations like the Canucks and we’re excited to be involved and look forward to expanding on the many marketplace opportunities we see before us.”
On behalf of ProSmart Enterprises Inc.
Co-Founder & Chief Executive Officer
About ProSmart Enterprises Inc.
ProSmart Enterprises Inc. (“ProSmart”) provides a highly scalable and holistic sports technology platform, blending best-in-class, player, coaching and team development media with a robust suite of team management tools. ProSmart’s platform is specifically designed to foster safer, happier and healthier youth and recreational sports communities around the world, regardless of skill level, age or gender. ProSmart aims to connect all participants in the highly-fragmented sports industry, creating a large, financially sustainable marketplace. ProSmart currently supports coaches, managers, players and families in over 1,500 grassroots governing bodies and associations spanning 100 different countries.
For more information on ProSmart, please visit www.prosmartinc.com and stay connected with us by:
Following ProSmart on LinkedIn ( http://www.linkedin.com/company/prosmartsports )
Following ProSmart on CrunchBase ( http://www.crunchbase.com/organization/prosmart-sports-development-inc)
Following ProSmart on AngelList ( www.angel.co/prosmart-sports-development )
About ProSmart Sports Development Inc.
ProSmart Sports Development Inc. (“ProSmart Sports”) is a leading sports Hockey and Football (Soccer) team development platform, and currently supports teams of all ages to “Build Confidence” in over 42 countries across more than 1,500 grassroots governing bodies and associations worldwide. ProSmart offers the most comprehensive suite of customized practice plans, fully animated drills and personalized skill videos from the Pros available on mobile devices via the App Store and on the web at prosmarthockey.com and prosmartfootball.com.
About RosterBot Inc.
RosterBot Inc. (“RosterBot”) is a leading sports team management platform, and currently helps teams of all ages to “Take the Work Out of Play” in over 100 countries and more than 500 types of sports and activities worldwide. RosterBot offers the most comprehensive suite of team scheduling, bookkeeping, and collaboration tools available on mobile devices via the App Store, Google Play and on the web at rosterbot.com.
For further information please contact:
Ty Summach, Chief Operating Officer
t: 1-844-927-6278 ext. 103
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